Entering the campaign stage on Off/Script signifies that your concept has not only captured the imagination of the community but has also passed the internal review phase. Now is the time to transform those initial likes into actual pre-orders. This phase is similar to a crowdfunding campaign, where reaching or surpassing your funding goal is the key to moving into production. Here’s how you can run a successful campaign:

Crafting Your Campaign

Your campaign page is where you need to persuade potential backers to support you in bringing the concept to life. You have to make it compelling to help backers feel connected to your projects.

<aside> 💡 Before clicking on “Start Campaign”, make sure to go on your profile, click on your concept, click on the 3 dots at the bottom right of the picture, and click on “Edit”. This will allow you to craft a personalized, detailed, and appealing narrative to support your submission. Once a concept is pushed to campaign, you won’t be able to update it anymore.

</aside>

Now, what to put in that page:

• Tell Your Story: Who are you? Why was the inspiration behind your creative journey and the underlying concept? Why is it unique? Make it personal! Bonus point if you add 1-3 personal pictures at the end of your submission. The key is to give people are reason to care and a reason to share.
• Highlight Unique Features: Clearly articulate what sets your product apart from existing products in the market. Focus on innovation, design, functionality, or any unique selling propositions.
• Highlight Benefits: Focus on what backers will gain by supporting your concept. Emphasize the features, benefits, and the value it adds.
• Technical Specifications: Provide as much information as you possibly can about the size, weight, materials, and functionality of your product. Backers appreciate knowing exactly what they are supporting.
• Use High-Quality Visuals: Images and videos can make a powerful impact. Use high-quality visuals to showcase your concept and give potential backers a clear understanding of what they’re supporting. With visuals, the more, the better.

Promoting Your Campaign

The success of your campaign hinges on how well you promote it. Here’s what you can do:

• Before you launch, prep an outreach plan: While an exceptional project can find outpourings just by posting on Off/Script, much of your support may still come from people who already know your work.

  • Make a list: Begin by making a list of everyone you plan to reach out to about your project. For example, think of the last 50 people you've emailed or texted—these are likely the people who'll support your project on day one.
  • Create a calendar: Think through your campaign holistically: How will you promote your project pre-launch, on day one, on week two, and beyond? Put together a week-by-week calendar to schedule emails, social media announcements, project updates, and more. It doesn’t need to be heavy or complex.

• Leverage Social Media: Use your social media channels to spread the word about your campaign. Regular updates, behind-the-scenes content, and direct calls to action can engage your audience.

  • Generate awareness pre-launch: ~1-2 weeks before starting your campaign, make a pre-campaign post featuring your project and sharing the date of when the campaign will start. Ask your community to comment on your picture to have access to the early bird discount (only available during the campaign phase).
  • D-1 post: Do a post, reel, or story on the day prior to launching, again ask for for those interested to have access to the early bird discount to interact with your post.
  • Announce with a bang: Make a formal launch post in which you retag all the people having interacted with your awareness posts. Send notes to all the potential backers in your distributions lists. Finally, if comfortable, do a live broadcast explaining your concept. We are happy to have someone from Off/Script join your Live to help answer any questions your community might have.
  • Go beyond Instagram: Reddit or Whatsapp groups, LinkedIn, and TikTok can also be great places to promote your project.

• Engage with Your Community: Keep the conversation going. Respond to comments and messages, both on Off/Script and across your social media platforms.

• Create a landing page: Some of our creators like to create dedicated landing pages for their projects redirecting to the Off/Script app for purchase. This is not mandatory, but it is a great way to create a more expressive page going beyond our standard format. Don’t forget - most traffic comes from mobile, so make sure that your landing page is mobile optimized.

  • Example below (url linking to project page on O/S)

• Collaborate with Blogs & Influencers: Partnering with blogs and influencers who align with your concept can extend your reach and add credibility to your campaign. Don’t go too broad. The best ones will usually be pages or folks you’ve been following for a while to which you can send a personal note asking for support. Don’t directly ask for visibility. Introduce yourself, ask for advices, and make clear why you believe they could be a particularly great helper for you.

  “My strategy for promoting projects is simple: I find a number of key, influential sites with topics that overlap with what I’m looking to promote. I then write emails specific to those blogs, magazines and newspapers, highlighting the aspects of the project I think they’d be most interested in. Oftentimes, I’m writing to blogs that I’ve been reading for years, so for me, referencing older posts of theirs and personalizing these emails is trivial, and fun.

  Whatever you do, don’t send scattershot emails to media outlets. Be thoughtful. The goal is to appeal to editors and public voices of communities that may have an interest in your work, not spam every big-name blog. A single post from the right blog is 1000% more useful than ten posts from high-traffic but off-topic blogs. You want engaged users, not just eyeballs!”

Monitoring Your Campaign’s Progress

Keep a close eye on your campaign's performance. Analyze what’s working and what isn’t, and be prepared to adjust your strategy accordingly. We’ll be happy to provide guidance along the way & help you to the best of our abilities.

You have 30 days to reach enough pre-orders for Off/Script to kickstart production. Buyers can reserve items through the Off/Script app and will only be charged if the campaign is successful.