Entering the campaign stage on Off/Script signifies that your concept has not only captured the imagination of the community but has also passed the internal review phase. Now is the time to transform those initial likes into actual pre-orders. This phase is similar to a crowdfunding campaign, where reaching or surpassing your funding goal is the key to moving into production. Here’s how you can run a successful campaign:
Your campaign page is where you need to persuade potential backers to support you in bringing the concept to life. You have to make it compelling to help backers feel connected to your projects.
<aside> 💡 Before clicking on “Start Campaign”, make sure to go on your profile, click on your concept, click on the 3 dots at the bottom right of the picture, and click on “Edit”. This will allow you to craft a personalized, detailed, and appealing narrative to support your submission. Once a concept is pushed to campaign, you won’t be able to update it anymore.
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Now, what to put in that page:
The success of your campaign hinges on how well you promote it. Here’s what you can do:
Before you launch, prep an outreach plan: While an exceptional project can find outpourings just by posting on Off/Script, much of your support may still come from people who already know your work.
Leverage Social Media: Use your social media channels to spread the word about your campaign. Regular updates, behind-the-scenes content, and direct calls to action can engage your audience.
Engage with Your Community: Keep the conversation going. Respond to comments and messages, both on Off/Script and across your social media platforms.
Create a landing page: Some of our creators like to create dedicated landing pages for their projects redirecting to the Off/Script app for purchase. This is not mandatory, but it is a great way to create a more expressive page going beyond our standard format. Don’t forget - most traffic comes from mobile, so make sure that your landing page is mobile optimized.
Collaborate with Blogs & Influencers: Partnering with blogs and influencers who align with your concept can extend your reach and add credibility to your campaign. Don’t go too broad. The best ones will usually be pages or folks you’ve been following for a while to which you can send a personal note asking for support. Don’t directly ask for visibility. Introduce yourself, ask for advices, and make clear why you believe they could be a particularly great helper for you.
“My strategy for promoting projects is simple: I find a number of key, influential sites with topics that overlap with what I’m looking to promote. I then write emails specific to those blogs, magazines and newspapers, highlighting the aspects of the project I think they’d be most interested in. Oftentimes, I’m writing to blogs that I’ve been reading for years, so for me, referencing older posts of theirs and personalizing these emails is trivial, and fun.
Whatever you do, don’t send scattershot emails to media outlets. Be thoughtful. The goal is to appeal to editors and public voices of communities that may have an interest in your work, not spam every big-name blog. A single post from the right blog is 1000% more useful than ten posts from high-traffic but off-topic blogs. You want engaged users, not just eyeballs!”
Keep a close eye on your campaign's performance. Analyze what’s working and what isn’t, and be prepared to adjust your strategy accordingly. We’ll be happy to provide guidance along the way & help you to the best of our abilities.
You have 30 days to reach enough pre-orders for Off/Script to kickstart production. Buyers can reserve items through the Off/Script app and will only be charged if the campaign is successful.